Creativity and media
Creativity and media
MERCAPLAN Central America & Caribbean offers specific solutions to measure advertising concepts for brands. We obtain first-hand consumer reactions to these new concepts and creative ideas, identifying the potential impact, engagement, and message resonance among consumers through concept testing.
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Gabriela.Silva@mercaplan.com |
MERCAPLAN Central America & Caribbean uses this study to evaluate campaigns/ads before their launch. We offer internationally proven solutions backed by our extensive market research experience across television, print, radio, and non-traditional media. Our database includes standards by country and category, allowing us to compare results effectively. This enables us to draw clear conclusions when evaluating an advertising piece in terms of attention, branding, communication, and persuasion.
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Gloria.Perez@mercaplan.com |
MERCAPLAN Central America and the Caribbean is equipped with tools that help clients and media agencies develop a more efficient media strategy by identifying ideal moments / touch points that occur where / when the target audience is in the right mood for interaction with the brand.
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Gabriela.Silva@mercaplan.com |
MERCAPLAN Central America and the Caribbean implements tools to measure the impact of multi-media communication campaigns based on key brand indicators. These tools help to answer the following questions:
- What was the overall performance of the campaign?
- What role did each channel/media play?
- How did the different channels/media worked out together?
- What is the profitability of each channel/media?
- How can I improve media mix in the future?
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Gabriela.Silva@mercaplan.com |
MERCAPLAN Central America and the Caribbean relies on its technical capacity and expertise to implement online studies in Latin America offering specific methodologies to suit local market conditions and the profile of their digital consumers. It has a portfolio of solutions for the evaluation of the effectiveness of digital advertising through measuring the effects of digital activities in all online formats, micro -sites, web and mobile applications, social networks, games, search and much more.
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Gabriela.Silva@mercaplan.com |
Guatemala
Edificio Géminis 10, Torre Sur, #1702
Guatemala, Guatemala.
Honduras
Tegucigalpa
Col. Rubén Darío, Calle Venecia, #2152
Tegucigalpa, Honduras.
San Pedro Sula
Blvd. Los Próceres, #238
San Pedro Sula, Honduras.
El Salvador
Col. Escalón, 3ra Calle Poniente, Pasaje Stahl, #147
San Salvador, El Salvador.
Nicaragua
Bolonia, del canal 2, 2 cuadras abajo, 30 vrs al sur, #24
Managua, Nicaragua.
Costa Rica
75mts sur de la entrada al Blvd. Los Yoses, #76
San José, Costa Rica.
Panamá
San Francisco, Calle 64 y Las Caracuchas, #12
Panamá, Panamá.
Dominican Republic
Paseo de Los Indios, #49, El Millón
Santo Domingo, Dominican Republic.
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- 2023 - MERCAPLAN Central America and the Caribbean