Public & Social Development

Public & Social Development

At MERCAPLAN Central America and the Caribbean we focus on adding value to support agencies and development organizations through high quality, context-specific research, evaluation, and consulting in a wide range of areas in developing countries throughout the region. We work closely with governments and development agencies to optimize the design, implementation and impact of their projects and programs.

Asis.Arechavaleta@mercaplan.com

At MERCAPLAN Central America and the Caribbean our objective is to understand public opinion trends at the local, regional, and global levels. We analyze the effectiveness of public policies and anticipate changes, construct appropriate messages, and use suitable communication channels and media. We work in partnership with national or supranational institutions to optimize the design, implementation and impact of public policies and the programs that support them.

Asis.Arechavaleta@mercaplan.com

At MERCAPLAN Central America and the Caribbean, our political polling and voting intention experts accurately measure and analyze electoral preferences to provide strategic advice to candidates and political parties. We lead the market in evaluating the potential of candidates or political parties by providing accurate estimates of actual votes cast. We offer historical electoral data, electoral segmentation and strategy testing of campaign materials and concepts, campaign monitoring, voting intentions, exit polls, and post-election research.

Asis.Arechavaleta@mercaplan.com