At the different offices in our region, we have Gessel rooms available for focus groups. Face-to-face focus groups can often help us analyze the nonverbal behavior of individuals in response to a question, opinion, or topic under discussion. Additionally, depending on the type of study being conducted, various activities can be carried out to liven up the session, thus allowing participants to interact with each other and, as a result, gain greater confidence due to the more comfortable environment.