Operations

Mercaplan is an expert in the usage of multiple data-collecting methodologies.

Our operation services provide any collecting methodologies for quantitative and quantitative studies.

Quantitative Studies

adhoc studies
Product testing
Concept testing
Pre-test y post-test
Usage & awareness
Census
Points of sale

Qualitative Studies

Data collection can be performed through any type of survey - as an online or offline or study.

PAPI (Paper and pencil assisted interview).
CAPI (Computer-assisted personal interview via computer, tablet, or mobile devices).
CASI (Computer-assisted self-interview via computer, tablet, or mobile devices).
CATI (Computer-assisted telephone interview via computer, tablet, or mobile devices).
CAWI (Computer-assisted web interview via online panel).

Mercaplan also provides other operations services such as:

For more information contact:

Guatemala

Edificio Géminis 10, Torre Sur, #1702
Guatemala, Guatemala.

Honduras

Tegucigalpa

Col. Rubén Darío, Calle Venecia, #2152
Tegucigalpa, Honduras.

San Pedro Sula

Blvd. Los Próceres, #238
San Pedro Sula, Honduras.

El Salvador

Col. Escalón, 3ra Calle Poniente, Pasaje Stahl, #147
San Salvador, El Salvador.

Nicaragua

Bolonia, del canal 2, 2 cuadras abajo, 30 vrs al sur, #24
Managua, Nicaragua.

Costa Rica

75mts sur de la entrada al Blvd. Los Yoses, #76
San José, Costa Rica.

Panamá

San Francisco, Calle 64 y Las Caracuchas, #12
Panamá, Panamá.

Dominican Republic

Fuerzas Armadas #49, Los Millones Santo Domingo.