At MERCAPLAN Central America and the Caribbean we understand that corporate sustainability is vital for business growth. Through this practice, we offer solutions to help our clients to establish a sustainable strategy, pinpointing the most relevant concerns for this category, the expected role of the brand in working over and around those concerns, and how it can become an agent of change generating long-term behaviors. Then, we accompany the entire transformation path which includes:

1. Develop and apply the necessary innovation
2. Activate and amplify the strategy
3. Monitor and adjust the results

Julia.GonzalezTreglia@mercaplan.com