Qualitative research
Cualitative research
At MERCAPLAN Central America and the Caribbean we explore the associations, meanings, emotions, habits and routines related to a category, and we also understand attitudes and behaviors, needs and how these may be satisfied.
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Karina.Molina@mercaplan.com |
At MERCAPLAN Central America and the Caribbean, we know that brand success requires a deep understanding of the factors that drive and influence consumer satisfaction. Therefore, we understand brand perception from all angles: emotional, cultural, psychological, economic & social.
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Emma.Bonilla@mercaplan.com |
At MERCAPLAN Central America and the Caribbean, we understand in depth the potential of an advertising piece or campaign through the evaluation of key indicators such as impact, identification, brand associations, credibility, differentiation & motivation. We deliver results focused on specific optimizations to make the piece work effectively.
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Karina.Molina@mercaplan.com |
MERCAPLAN Central America and the Caribbean, understands that successful innovations involve growth in sales. Because of this, we qualitatively evaluate concepts, ideas, packaging, and names to obtain valuable recommendations for optimizations that can be subsequently evaluated in a quantitative research. In order to obtain an innovation that truly attracts, identifies, and connects with the consumer.
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Emma.Bonilla@mercaplan.com |
MERCAPLAN Central America and the Caribbean customizes and conducts the research under the approach that children’s decision-making dynamics change as they grow up. This approach ensures relevant information for this profile through different techniques, stimuli, and games according to the children’s age range.
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Karina.Molina@mercaplan.com |
MERCAPLAN Central America and the Caribbean understands the customer experience at the point of contact, through accompanied shopping, home visits or escorted outings. Ethnographies enable us to observe consumer behavior first-hand and reveal opportunities to connect with them.
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Emma.Bonilla@mercaplan.com |
At MERCAPLAN Central America and the Caribbean, we create reliable online communities through a user-friendly platform that generates relevant information about consumers’ lives through photographs, videos, stimulus evaluations, texts, among other creative and interactive activities.
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Karina.Molina@mercaplan.com |
Within MERCAPLAN Central America and the Caribbean we understand users and their experience using websites or applications through in-depth interviews and real-time observations. Understanding their unique user experience results in actionable recommendations to optimize these platforms in order to align the interaction/transaction with the user’s expectations.
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Emma.Bonilla@mercaplan.com |
Our MERCAPLAN Central America and the Caribbean virtual workshops bring together stakeholders and consumers for specific debates and activities to guide business decision-making. Our expert moderators use engaging techniques to streamline insights: pre-tasks, energizers, activities, work groups, voting, among others.
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Karina.Molina@mercaplan.com |
Guatemala
Edificio Géminis 10, Torre Sur, #1702
Guatemala, Guatemala.
Honduras
Tegucigalpa
Col. Rubén Darío, Calle Venecia, #2152
Tegucigalpa, Honduras.
San Pedro Sula
Blvd. Los Próceres, #238
San Pedro Sula, Honduras.
El Salvador
Col. Escalón, 3ra Calle Poniente, Pasaje Stahl, #147
San Salvador, El Salvador.
Nicaragua
Bolonia, del canal 2, 2 cuadras abajo, 30 vrs al sur, #24
Managua, Nicaragua.
Costa Rica
75mts sur de la entrada al Blvd. Los Yoses, #76
San José, Costa Rica.
Panamá
San Francisco, Calle 64 y Las Caracuchas, #12
Panamá, Panamá.
Dominican Republic
Paseo de Los Indios, #49, El Millón
Santo Domingo, Dominican Republic.
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- 2023 - MERCAPLAN Central America and the Caribbean