Together with OPSA Group, we successfully conducted the Go Talks: TransformACTION event in two of the most important cities in Honduras: San Pedro Sula and Tegucigalpa. At this event, we brought more than 200 marketing and advertising professionals at the Real InterContinental Hotel in each city. Just as in previous events in Guatemala, Costa Rica, and Panama, we once again touched on the topic (TransformACTION) with information on our regional and global findings. With the speaker’s experiences in addressing the topics and the work done by their teams, we presented the trends of the past two years, during which shoppers have reduced their consumption of products or services in various existing categories. To retain what they still want and eliminate what they don’t really need for their homes, shoppers are choosing new distribution channels to get what they need or desire. This will help them to remain solvent or debt-free in the coming months. Many attendees found these results familiar.