Innovation
Innovación
MERCAPLAN Central America and the Caribbean applies segmentation models that transcend classification aspects such as age, sex, region and socioeconomic status. We consider market behavior, perceptions, motivations, and consumer behavior. We delve into consumer attitudes, psychographics, and other variables to establish clear differences among consumer groups and identify insights to design specific strategies.
 | Kevin.Oliva@mercaplan.com |
In MERCAPLAN Central America and the Caribbean this study helps to evaluate the potential of new ideas / products / brands within the market. It allows clients to verify the needed changes before moving on to other development stages and helps them select the most promising concepts. MERCAPLAN Central America and the Caribbean has a standardized methodology for concept and product testing following a complete line of questions that are then compared with standards in order to generate better final recommendations.
|
Kevin.Oliva@mercaplan.com |
Guatemala
Edificio Géminis 10, Torre Sur, #1702
Guatemala, Guatemala.
Honduras
Tegucigalpa
Col. Rubén Darío, Calle Venecia, #2152
Tegucigalpa, Honduras.
San Pedro Sula
Blvd. Los Próceres, #238
San Pedro Sula, Honduras.
El Salvador
Col. Escalón, 3ra Calle Poniente, Pasaje Stahl, #147
San Salvador, El Salvador.
Nicaragua
Bolonia, del canal 2, 2 cuadras abajo, 30 vrs al sur, #24
Managua, Nicaragua.
Costa Rica
75mts sur de la entrada al Blvd. Los Yoses, #76
San José, Costa Rica.
Panamá
San Francisco, Calle 64 y Las Caracuchas, #12
Panamá, Panamá.
Dominican Republic
Paseo de Los Indios, #49, El Millón
Santo Domingo, Dominican Republic.
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- 2023 - MERCAPLAN Central America and the Caribbean