Neuroscience
Neuroscience
This is a tool that enables us to identify the associations that are being generated by a brand either through a creative idea or a stimulus in an intuitive way (System 1). It allows us to know which attributes or emotions are being intuitively related to brands; thus, messages can be strengthened within communication.
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David.Agurcia@mercaplan.com |
With this tool, we can learn how quickly consumers intuitively associate a brand’s assets, since an asset is the main evoker of a brand. When a consumer correctly identifies an asset with the brand, he/she is more likely to select it when thinking about the category.
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David.Agurcia@mercaplan.com |
With this powerful tool we can determine the attention and visibility that a stimulus awakens through the visual journey. It can be used to evaluate packaging, shelves, apps, advertising, among others. When a piece is more attractive and intuitive, the greater chance of attention it achieves, thus standing out at the point of sale and increasing purchase probability.
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David.Agurcia@mercaplan.com |
It is a technique that captures and records facial movements through different positive and negative expressions of a person in response to a visual stimulus, such as an advertisement. It enables us to evaluate the most emotional and positive moments that support and build a brand.
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David.Agurcia@mercaplan.com |
Guatemala
Edificio Géminis 10, Torre Sur, #1702
Guatemala, Guatemala.
Honduras
Tegucigalpa
Col. Rubén Darío, Calle Venecia, #2152
Tegucigalpa, Honduras.
San Pedro Sula
Blvd. Los Próceres, #238
San Pedro Sula, Honduras.
El Salvador
Col. Escalón, 3ra Calle Poniente, Pasaje Stahl, #147
San Salvador, El Salvador.
Nicaragua
Bolonia, del canal 2, 2 cuadras abajo, 30 vrs al sur, #24
Managua, Nicaragua.
Costa Rica
75mts sur de la entrada al Blvd. Los Yoses, #76
San José, Costa Rica.
Panamá
San Francisco, Calle 64 y Las Caracuchas, #12
Panamá, Panamá.
Dominican Republic
Paseo de Los Indios, #49, El Millón
Santo Domingo, Dominican Republic.
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