We try to attract all those interested in participating in a conversation that brings to the table a topic of corporate interest that, while benefiting business owners, also benefits the general consumer. This year, we touched on a trending topic that has been gaining importance for some time and is becoming a requirement for all existing companies and those that are starting their businesses: Sustainability. In this event, we shared our learnings and, with examples, explained its importance and why we should take it seriously, and we give you answer the million-dollar question: “Is it an investment or an expense?”