Top of Mind Central America and the Caribbean focuses on presenting the results of a study conducted a few weeks before this event. Our goal is to show how brands have performed in different categories, how effective their strategies have been in staying on the minds of shoppers, and provide our opinion on why they may have fallen behind or succeeded against their competitors. This study evaluated 25 categories and obtained mentions from over 400 brands across Central America and the Caribbean. Thanks to historical data, we can compare and analyze trends such as how brands performed before the pandemic and how they are performing now in a post-pandemic environment.