Private event where different brand and organization representatives were invited to learn about the topic of TransformACTION, backed by the information from our findings not only on a regional level but also a global level. Combined with the experience of the speakers taking and talking about topics like this and all of the work made by their teams, the trends of the last two years were presented, we could see that shoppers have reduced consumption of products or services in different categories. Some companies were familiarized or surprised by these results; taking into account the new distribution channels that shoppers are choosing to get what they need or want and are trying to retain what they still do not want to let go of and eliminate what they consider unnecessary to their homes in order to stay solvent or debt-free for the next month.